Concerts for change – Charity entrepreneurship

Posted on by September 28, 2009 by anders sporring

….Or how anyone can create something that will make a change

How it started
End of June I was contacted on Twitter by Globalpatriot who told me he was coming to Stockholm and wanted to set up a charity benefit event. He asked me for my email to send me all the details. So I did and when we setup our contact I invited a couple of my friends from Twitter to join us at a tweetmeetup in beginning of July to talk about what to do and how to do it. Out of that first meeting with 9 people a group of three came out, Me (Anders Sporring), Renee Viterstedt and Johan Burell

The mission
We as part of Concerts For Change want to create fantastic events/concerts to support preferably sustainable projects around the World.

How we used Social media both to promote and plan
Planning and organizing the event took place mainly online in the Wiki we setup. In our case we used Pbworks and adapted it to fit our use. A blog is also essential, so we got a sponsored web hotel and domain name from Binero. We added functions like Twitter, Vimeo and Flickr to the blog for added content.

Promotion for the event was mostly achieved online using Twitter and Facebook to link back to our blog and repeatedly making posts with hashtags pointing towards the event.

The Event
Our first production was a concert with two liveacts and two DJ’s which took place at the Hilton Eken Bar In Stockholm. Attending was about 100 people and the revenue to Doctors Without Borders was about $650 A good result for a first try. Next event will be in November and will be a club event.

Anders Sporring
Social Media Facilitator, Social Media Blogger, Project Manager, Mobile geek, Composer, Creative Idealist.